Sony's first 48-inch OLED TV is finally here

If you want an OLED TV on the smaller side, Sony may have the TV for you. The TV brand has announced pricing and availability for the 48-inch size of its excellent A9G OLED, which launched last year and has featured in many of our best TV buying guides since.

The Sony A9G OLED TV is currently available to pre-order in the UK and Ireland for £1,799. While we can't see evidence of the 48-inch size on Sony's US website yet, that pricing suggests it will retail for $1,799 or thereabouts.

Given the 55-inch model – previously the smallest available size – retails at $2,299 / £2,299 / AU$5,199, it's a considerable price drop, and will make the 48-inch model the best way to get a high-end Sony OLED into your home for less. Our main issue with the A9G previously was (aside from the lack of HDR10+) simply its high price point, so a smaller, cheaper model definitely doesn't go amiss.

As a 4K HDR television, you're getting state-of-the-art streaming resolution and an expanded dynamic range for enhanced color and contrast. You'll get Sony's X-Motion Clarity feature for smooth, judder-free movement, as well as Acoustic Surface Audio to literally vibrate audio out of the OLED panel itself. Google Assistant and Alexa are naturally both here, and you'll be using an Android smart TV platform that largely improves on its past iterations.

Sizing up the competition

There are less expensive Sony TVs to start, of course. The new Sony A8H OLED starts at just $1,899 / £1,799, putting it in a similar ballpark, and may be the way to go if you want a 55-inch set rather than a 48-inch one.

Sony was also beat to the punch by LG, which released a 48-inch CX OLED earlier this year – and which retails for just $1,499 / £1,499. Part of the price disparity may be that LG manufactures its own OLED panels, and sells them on to other TV brands, giving LG both a headstart at using the new technology and a price advantage at implementing them. 

Either way, both models received five-star reviews on TechRadar, making either of them a smart choice for your home.



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